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TheHeatChart

Selling Hub

Get paid for your customs

You made the heat — now sell it. Here's where custom-sneaker artists actually move product, how to think about each, and an AI advisor to talk it through. Already selling somewhere? Add your shops in the Studio so buyers can find them on your page.

Ask the Selling Advisor

Where should I sell? How do I price a custom? Ask away — it's built for sneaker artists.

Where to sell

The biggest resale audience on earth. Great for one-off customs and grails.

Your own storefront and brand — no marketplace fees eating every sale.

Handmade-first buyers who expect and pay for custom work.

Gen-Z streetwear crowd, social and fast. Perfect for drops.

Menswear and hype heads who know what a custom is worth.

Where the culture already is. DMs close more custom sales than any checkout.

Pricing your work (fast primer)

Cover your costs first. Donor pair + paints + hours × your rate. That's your floor, never your price.

Charge for the one-of-one. A custom isn't a retail pair — it's art. Comparable customs, not the base shoe, set the market.

Let the chart do the talking. A high Heat Score and battle wins are proof — screenshot them in your listings.

Start a touch high. You can always run a drop or take offers; it's hard to raise a number you anchored low.

Rather have a human walk you through it?

The league office has your back — reach out from your profile.

Some links on this page are referral links — they help keep The Heat Chart free, at no cost to you.