The drop at a glance
| Release date | November 28, 2026 — Black Friday weekend |
| Retail price | $230 |
| Style code | IX8180-001 |
| Colorway | Black / Fire Red / Cement Grey, OG Nike Air heel |
| Where | SNKRS, Nike.com + Foot Locker, Finish Line, JD, Hibbett — full family sizing |
The story
The 'Bred' Air Jordan 4 is the shoe of 'The Shot' — MJ's hanging buzzer-beater over Craig Ehlo in Game 5 of the 1989 first round against Cleveland. The colorway last released with Nike Air branding in 2019; 2024's 'Bred Reimagined' swapped materials and left OG purists wanting the real thing.
The 2026 return leans fully OG: Nike Air heel, white midsole edges, original hangtag, and the MJ-face box, dropping the Saturday after Thanksgiving as the centerpiece of Jordan's holiday calendar.
Bred 4s are perennial top-5 resale performers; even with full family sizing, expect instant sellouts and one of Q4's highest aftermarket premiums.
The deep cuts
- 'The Shot' came May 7, 1989 — MJ's hanging series-winner over Craig Ehlo beat Cleveland 101-100 in Game 5 of the first round.
- The 2019 Bred with Nike Air marked the silhouette's 30th anniversary; 2024's 'Bred Reimagined' swapped nubuck for smooth leather at $215 and shock-dropped on SNKRS February 5, ahead of its February 17 date.
- The AJ4 was the first Air Jordan released globally in 1989, spreading the line beyond the U.S. market.
- Spike Lee's Do the Right Thing (1989) immortalized the AJ4 in the famous scuffed-sneaker scene — its first big cultural crossover.
How to cop
- Launch draw — enter the minute it opens; the raffle button above takes you there.
- Retailer raffles — the big accounts open entries in the days before the drop.
- Miss it? The buy links on this page route to the marketplaces we trust.
Dates move — the Drop Report updates as brands confirm. Answer this drop's culture question in The Feed to build your Culture IQ.
